Description
Many business mistakes are made due to insufficient market research. That’s why we created for you this course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.
Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master market research in fields such as fast-moving consumer goods, retail, food sector, online businesses and services. This training will be especially beneficial for small business owners, startups, and consultants. You will learn what mystery shopping, store-checks are, the bottom-up, the top-down approach, and others.
You’ll learn 3 groups of market research methods:
- Consulting methods
- On-line methods
- Off-line methods
You will be able also to download many additional resources:
- Links to free presentations and movies showing examples of research
- Links to books worth reading
- Excels with calculations showing you how you can do the market research as well as analyses and draw conclusions
We will use the following tools:
- Excel
- SimiarWeb
- Keywords Planner by Google
- Facebook Audience Insight
- Mobile market applications
- Youtube
- Our own tools/formats