Market Research

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 50.00

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About The course

Since we want you to be able to do market research on your own there will be very little theory and loads of nice examples in many fields. You will master the market research in fields such as fast-moving consumer goods, retail, food sector, online businesses and services. This training will be especially beneficial for small business owners, startups, and consultants. You will learn what mystery shopping, store-checks are, the bottom-up, the top-down approach, and others.

Many business mistakes are made due to insufficient market research. That’s why we created for you this course so that you can see how with virtually no money you can research many important aspects like the size of the market or a particular segment, the sales tactics of competitors, customer preferences, etc.

Hours

Articles

Downloadable resources

What’s inside

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How to spy on your competitors and tools you can use for free

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How to estimate the size of the market and value of customers

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How to draw conclusion on the structure of the market

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How to validate new ideas for your business using market data

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